L’Oréal Paris 
The story of the company L’Oréal and the brand L’Oréal Paris’ began with the scientist Eugéne Shueller in 1909. The strategy behind L’Oréal is called “Universalisation” witch means globalisation with respect for differences. This is why L’Oréal offers beauty products that are tailored to fit the different lifestyles and beauty needs of the costumers, depending on where they live.