Redken is one of the most renowned brands for professional hair care in the world, and is available in hair salons. The Hollywood actor Paula Kent and her hairdresser Jheri Redding founded Redken in 1960. Paula wanted to create products of unmatched quality that offered the best care for her ever-changing looks.
The Redken Creative Director and star hairstylist, Guido Paulau, works closely with the world’s top designers and every season he is responsible for creating eight out of ten hair trends.
Chiara Ferragni is Redkens own Global Fashion Ambassador, and the three muses are Sky Ferreira, Soo Joo Park and Lea T.