This fall, the national Norwegian luxury fashion retailer Høyer launches its own womenswear brand under the name MAUD. Founder and owner Ørnulf Høyer has joined forces with designer Sophie Noel Vanay to create a brand inspired by strong, iconic women. MAUD merges eveningwear and daywear, creating symbiotic pieces with both traditional and untraditional materials and silhouettes – pieces where past and present meet. MAUD’s ambition is to create a unique, wearable and versatile collection that can accommodate the changing needs of everyday life. MAUD pays homage to inspirational women throughout history and the iconic styles they created.
Photo: Lasse Fløde