OSLO RUNWAY is a new Norwegian fashion arena, established in 2015, where brands showcase their upcoming collections to press, buyers and influencers. Every February and August, THIS IS PR hosts Norway’s largest fashion event in Oslo. The runways will span two days and display the cutting edge of established and new Norwegian design talents.
Sentralen / Main Location
Sentralen is Oslo’s new performance venue, and the biggest workshop in the country for creative cultural and innovation forces. Right in the heart of Oslo is the building that used to be home to the oldest savings bank in Norway, and has now been converted into a unique building with six fantastic venues for cultural experiences.
The idea started with THIS IS PR wanting to create a fashion filled experience in Oslo. The opportunity to get the ball rolling came with the same, shared desire from Cathrine Stabel at the Norwegian branch of L’Oreal Paris. The network of partners grew with support from Mercedes-Benz, Redken and Adam og Eva. In march 2015 and we wore able to run a Pre-OSLO RUNWAY, and it was a resounding success.
OSLRW has in a short time seen an increased interest from both international and national brands seeking admittance to show their collections; as of next year ( 2017) we will be able to include international brands.