OSLO RUNWAY is a Norwegian fashion event, established in 2015, where brands showcase their upcoming collections to press, buyers and influencers. Each winter and late summer, OSLO RUNWAY hosts Norway’s largest fashion event in Oslo, displaying the cutting edge of established and new Norwegian design talent.
Oslo Runway was conceived by THIS IS PR, an Oslo-based PR company for fashion and beauty, with the idea of creating a new, major fashion event in Oslo to highlight Norwegian fashion and design. With shared enthusiasm from partners L’Oréal Paris, Mercedes-Benz, Redken and Adam og Eva, the first Oslo Runway saw the light of day in March 2015, and became a resounding success. Each OSLRW has seen increased interest from brands as well as audiences, both domestic and international. In spring 2018 Oslo Runway gained strength by joining forces with Active Brands, Norwegian Fashion Hub and Varner as new co-owners as well as establishing a new board led by Sandro Parmeggiani.