Blanche was founded in 2017 by creative director Mette Fredin, from a desire to create a womenswear brand with substance, quality and fit as its founding elements, a combination that Fredin felt was missing. Commercial director Melissa Bech joined shortly after. The inaugural collection of Blanche arrived in stores in early 2018, sustainable denim and an accompanying ready-to-wear collection, which gained acclaim from the likes of Vogue. It has since ventured into wholesale across multiple markets and established sales relations with Moda Operandi, Tomorrow Showroom and Freudian Kicks.
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