In 2016 ESMOD Oslo alum Torry Orderud started working on the concept for his very own vision of streetwear for men. By 2017 the concept was previewed as a part of ESMOD Oslo’s 2017 Diploma-show, and later on at New York Fashion Week in February of 2018. As of the IDIOM Oslo Spring / Summer 2019 collection, the brand took a different approach to masculinity and streetwear, through the addition of Nikolai Aurel as Creative Director at the brand. The duo is now set on creating a new option for style-conscious men, and women, who wish to express their masculinity in new ways.

 

SS19 Photo Alexander C. Luque