Oslo Runway is proud to welcome Max factor as our new official makeup partner, providing all makeup for the OSLRW fashion shows.
After five seasons of collaboration with L’Oréal Paris, the baton is passed to Max Factor, with Linda Wickmann as creative leader. “We look forward to being part of Oslo Runway, where fashion and trends are created. Linda Wickmann, Max Factor’s managing makeup artist in Norway, will help shape the creative expressions on the runway”, says Silje Grimstveit, senior Brand Manager at Max Factor Norway. Max Factor’s history in beauty dates back to 1920, and has since focused on innovation, craftsmanship and artistic expression. Founder Max Factor, wig maker and makeup artist to the stars, not only coined the term “makeup”, but invented the color harmony principle, coordinating make-up shades to complement the natural complexion, eye, and hair color. Max Factor believed every woman can be glamorous with the right makeup and the right tools. “We’re thrilled to have Max Factor as our new beauty partner. With Linda Wickmann as creative leader, I’m confident she and the designers will challenge trends in fashion and cosmetics. L’Oréal Paris and Catherine Stabel have been key partners in building Oslo Runway, and we’re proud and grateful for their contributions”, says Ditte Kristiensen, Creative Director at Oslo Runway. “Oslo Runway has been an important and exciting project for L’Oréal Paris since its inception. It’s a partnership we’re proud of, that has spurred engagement and provided a creative universe for our makeup artists. After several years as main partner, we’ve decided to explore other projects, but we look forward to following Oslo Runway’s continued journey”, says Cathrine Stabel, PR Manager at L’Oréal Norway.
Ever since they started in 1973, Adam og Eva has made waves as the most progressive and innovative hairdressers in Norway. Quality and individual treatment are key words that describe Adam og Eva.
They always challenge costumers to be bold and see themselves in new ways, and they challenge the hairdressing business by crossing boundaries when it comes to trends and professional quality. Ever since Oslo Fashion Week started, they have done all the Moods Of Norway showcases, and they have been responsible for the hair styling at the ESMOD showcases for the past nine years. Their experienced hair stylists work in hair salons, but they also hold courses, do photo-shoots and work backstage at showcases, events and TV-shows.
Adam og Eva has been working with fashion and showcases, both internationally and in Norway for years, and they are now present at Fashion Weeks in Copenhagen, London, Paris and New York.
Aker Brygge is a prominent destination in Oslo, offering a unique and urban mixture of great shopping, restaurants and cafes. Shops, bars and restaurants dominate most of the ground level, while offices and some private homes are located above ground in the many buildings. The unique area is situated at the seaside in one of the most visited areas of Oslo. Newly renovated, Aker Brygge is an urban part of the city with a mixture of classic and modern architecture with a magnificent view of the Oslo fjord. Whether it’s a boat show, food festival, art exhibition or fashion show, Aker Brygge is a highly attractive location for events. The focus on art and fashion is a new initiative, and the area is emerging as a hot place for the up and coming creatives. Aker Brygge is a proud sponsor of OSLO RUNWAY and supports Norwegian fashion with activities and events giving ‘Fashion to the people’.
One of the world’s pioneering cosmetics companies, Max Factor was founded at the beginning of the 20th century by the eponymous Polish-born cosmetician. Mr Max Factor invented the concept of Colour Harmony and Diagnostics which personalised make-up for women according to their skin tone, facial features and hair colour. Despite his make-up products and techniques winning Academy Awards and attracting Hollywood clientele, Mr Max Factor’s guiding philosophy was that any woman could be glamorous given the right tools and make-up artistry skills.
Today, Max Factor is the make-up of make-up artists. Continuing Mr Max Factor’s legacy is a community of make-up artists led by Pat McGrath, the world’s most influential make-up artist and Global Creative Design Director for Max Factor. The brand creates modern, glamorous and innovative make-up that puts the transformative tools for make-up artistry into the hands of women everywhere – enabling them to create their own personal glamour statements every day.
Mercedes-Benz Ever since Karl Benz patented the world’s first car in 1886, Mercedes-Benz has been the definition of timeless elegance and modern luxury. Today the Mercedes-Benz star is a natural symbol at large, international fashion shows, both in New York, Berlin and now also at OSLO RUNWAY.
REDKEN is one of the most renowned brands for professional hair care in the world, and is available in hair salons. The Hollywood actor Paula Kent and her hairdresser Jheri Redding founded Redken in 1960. Paula wanted to create products of unmatched quality that offered the best care for her ever-changing looks. The Redken Creative Director and star hairstylist, Guido Paulau, works closely with the world’s top designers and every season he is responsible for creating eight out of ten hair trends. Chiara Ferragni is Redkens own Global Fashion Ambassador, the three muses are Sky Ferreira, Soo Joo Park and Lea T.
Steen & Strøm is supporting Norwegian fashion by being one of the main sponsors of OSLO RUNWAY.
Since 1797 Steen & Strøm Department Store have picked up the best from continental big-city shopping and collected well-known, attractive Norwegian, Scandinavian and international brands. The distinctive architecture of the Department Store blends historical elements with modern design and stylish shops in a truly unique atmosphere. Steen & Strøm has the tradition of being the city’s meeting place and source of inspiration for trends within fashion, beauty and food.
Steen og Strøm Department Store
Nedre Slottsgate 8 – 0157 Oslo
THIS IS PR, Fashion & Music has grown to be an influential force in promoting fashion in Norway. The synergy between their extensive networks in the music- and fashion industry provides a unique platform for their costumers to grow. They believe that close cooperation, good communication, creative solutions and overall strategies gives continuing results for their clients.
THIS IS PR, is run and owned by the partners Ida Jordet, Kristina Nordbæk and Katrine Kvalsund. In March 2015 they established OSLO RUNWAY together with Ditte Kristensen.
Tableau started as Tableau Paper in 2013 and has released seven issues since. Tableau Paper was created with a desire for a platform for alternative interpretations of fashion and beauty, with the goal of exploring identity, norms and boundaries as they are show and shaped though contemporary fashion and visual culture. Critical to norms, we aim to challenge conventional perception and show trends, bodies and lifestyles in subjective, specific and critical ways. We aim to dig deep, change attitudes and show connections, similarities and differences across fields and industries. Fashion reflects the times, but Tableau wants to show that fashion can also set the agenda and thus have relevance and impact far beyond the pages of fashion magazines. Tableau Paper is an idealistic project that runs primarily on the good will of our contributors, of which there are many. Through the work with Tableau Paper, we have gathered a large, eclectic and unique group of journalists, authors, photographers, stylists, graphic designers, artists and academics.
In 2015, we decided to offer our team’s unique competencies to commercial clients through 2.Tableau. Since then, we have made magazines, programs, pamphlets, presentations, window displays and exhibitions, as well as traditional ad campaigns, for several large customers, including international footwear brand New Balance, Oslo shopping center Paleet, Norway’s business cluster for fashion, Norwegian Fashion Hub and Oslo Runway.