Since the start in in 1973, Adam og Eva has made waves as the most progressive and innovative hairstylists in Norway. Quality and individual treatment are key words that describe Adam og Eva. They always challenge costumers to be bold and see themselves in new ways, and they challenge the hairstyling business by crossing boundaries when it comes to trends and professional quality. Their experienced hairstylists work in hair salons, but they also hold courses, do photo-shoots, showcases, events and TV shows. Adam og Eva has been working with fashion and showcases, both internationally and in Norway for years, and they are now present at fashion weeks in Copenhagen, London, Paris and New York.

BIK BOK was started by two Norwegians in 1973. Their intention was to create a fashionable jeans brand for young girls. The brand quickly grew in popularity and was sold in many stores throughout Norway and Sweden. After expanding to a full collection, Bik Bok opened its first store in Oslo in 1978. Today, they have 200 stores across Norway, Sweden, Finland, Denmark and Austria.

Guerlain was established in 1828 and is one of the world’s oldest cosmetics houses. For five generations, the Guerlain family has since run the brand from their home city of Paris. The brand had its greatest breakthrough in 1853, when it became the holder of a royal warrant as supplier to Napoléon III. Guerlain created scents for Queen Victoria of England and Queen Isabel of Spain, amongst others. Today, the brand comprises scents, skincare and make-up. Guerlain make-up comes in the most exquisite packaging, and their mission is to reflect the beauty of women. Its most well known products are the Terracotta powders. The first compact bronzing powder was launched in 1984 – and today a Terracotta powder is sold every 25 seconds. In the last few years, classic colours have been joined by several trend colours, and the make-up assortment is now larger than ever.

Mercedes-Benz Ever since Karl Benz patented the world’s first car in 1886, Mercedes-Benz has been the definition of timeless elegance and modern luxury. Today the Mercedes-Benz star is a natural symbol at large, international fashion shows, both in New York, Berlin and now also at OSLO RUNWAY.

Hair care brand Mr. Smith was launched by David Justin in 2014, with a vision to create exceptional, Australian made hair care products. As the son of a renowned session stylist, Justin began his career overseeing marketing and product development for high-end hair care brands in Australia. It was here that he developed his passion for the science behind the Mr. Smith style, passionately researching each and every product that came across his desk. At Mr. Smith, each product has been scientifically designed and tested to deliver on this performance, while being committed to creating products that do not contain sulfates or parabens, are never tested on animals and are PETA-Certified. Mr. Smith’s creative teamwork at the cutting edge of international editorial shoots and runway shows.

Mr. Smith is distributed exclusively by Frends AS.


Promenaden is Norway’s epicenter of luxury, fashion, and lifestyle. The district covers parts of Nedre Slottsgate, Øvre Slottsgate, Prinsens Gate and Akersgata. The district embodies flagship stores for international luxury brands such as Hermès, Louis Vuitton, Saint Laurent, Gucci, Rolex and Burberry, as well as contemporary brands like Acne Studios, A.P.C. and Isabel Marant.It’s home to the world’s leading luxury and contemporary stores, as well as multi-brand fashion department stores such as EGER Shopping Gallery and Steen & Strøm which houses the city’s notable food court and beauty department within this landmark. This unique district is situated in the heart of historical Oslo, close to boutique hotels, famous tourist attractions such as Akershus Festning and the city’s finest culinary experiences. With over 800 international brands, impeccable store service and professional multi-lingual staff, Promenaden presents a shopping experience like no other. This combined with the vast majority of cafe’s and restaurants — it’s a place worth visiting. Oslo’s leading fashion district is located right off the busy shopping street of Karl Johans gate.

is one of Scandinavia’s leading textile companies. Founder Frank Varner opened his first store in Oslo in 1962, growing to 1500 stores in eight countries. Today, Varner is owned by the second and third generation, and led by Petter, Marius, and Joakim Varner. Varner is comprised of the concepts Cubus, Dressmann, Bik Bok, Carlings, Days Like This, Urban, Volt, Wow and A-Z. As one of the biggest companies in the Norwegian fashion industry, Varner sees it as part of their responsibility to raise awareness an interest in Norwegian fashion, both nationally and internationally.

The creative group Tableau was founded in 2013, and started out as Tableau Paper; an alternative fashion and visual culture magazine. Tableau has later branched out into a series of various interconnected projects and expressions: perfomances, exhibitions, a debate series on fashion and an art shop. Tableau also produces fashion shows, retail displays and publications. As an interdisciplinary platform, Tableau has gathered a large group of artists, academics and institutions. Regardless of output, and with a critical approach, they connect fashion, academia, art and commerce to show how and why it’s all connected as culture!

Tableau is run by founder and creative director Tove Sivertsen. Close collaborators are co founders Silas Henriksen and Henia Gamborg, artist Maria Brinch and fashion history theorist Ragnhild Brochmann.

THIS IS PR, Fashion & Music has grown to be an influential force in promoting fashion in Norway. The synergy between their extensive networks in the music- and fashion industry provides a unique platform for their costumers to grow. They believe that close cooperation, good communication, creative solutions and overall strategies gives continuing results for their clients.

THIS IS PR, is run and owned by the partners Ida Jordet, Kristina Nordbæk and Katrine Kvalsund. In March 2015 they established OSLO RUNWAY together with Ditte Kristensen.