SERAC was established in 2016 by award-winning industrial designer Tore Mortvedt. Being an avid skier and outdoor enthusiast from often-rainy Bergen, Mortvedt was naturally drawn to outerwear, but his career began at the world renowned children’s equipment company Stokke. There, he led several projects to international acclaim, including their iconic strollers and baby carriers. These successes brought him to the position of lead technical designer for outerwear at Helly Hansen, another international success in Norwegian design. This position culminated with the design of the most award-winning concept in the history of the brand, the HH Elevation Jacket. Not long after, Mortvedt decided to follow his dream and established Serac, a brand which creates unique, durable and versatile outerwear.