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In 2015 designer and entrepeneur Elisabeth Stray Pedersen took over a 60 year old outerwear factory situated in Oslo. The ESP brand was born. Ever since, the brand have continued evolving collections with the factories signature style, iconic blanketcoats in pure norwegian lambswool. The brand collaborate with a selection of local crafts guilds from Norway and the garments are sold to shops in Norway and Japan. The brand showcased lastly at Oslo Runway in 2018, and Fashion Oslo in 2019. In 2019 Elisabeth Stray Pedersen won the prestigious award Jacobs price by Design and Architecture Norway for the work with ESP. This year the brand was bought into the collections at Oslo National Museum of the Arts and published in Vogue Japan this year as one of Skandinavias sustainable new fashion designers.‍

Campaign AW20

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Photo: Torjus Berglid