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ABOuT THE BRAND
Gina Tricot is a Swedish fashion chain offering exciting, feminine fashion to women in over 30 countries, with the goal of always offering customers a new and exciting shopping experience. At its inception in 1997, the core idea behind Gina Tricot was to give female customers a happy surprise each time they saw the price tag on items sold in Gina Tricot stores. Gina Tricot is a company that has chosen to invest in and promote women. Today, Gina Tricot has more than 160 stores located throughout Sweden, Norway, Denmark and Finland. It also offers online shopping throughout Europe. The company has approximately 1,700 employees and around 98% are women.