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ABOuT THE BRAND
Weaving together tradition and innovation, Oleana’s story has been one of courage from the start. Our history is built on choosing our own path, not following everybody else’s footsteps. With our home in Ytre Arna and our minds set on creating beautiful, durable design under good working conditions, we look back with pride on three decades of quality knitwear manufacturing. And fearlessly into the future. This is who we are. In 2018 we brought in our new head of design, Matilda Norberg. Design has always been our most crucial competitive tool, and Matilda’s strong, fashion conscious work follows in that tradition. Vivid with energy, creativity and humour, our new line of knitwear is multifaceted and directed towards a wider spectrum of customers.