ANNOUNCEMENT

Announcing this year’s partner on hair and hair styling: Norwegian brand Eleni & Chris are bringing award-winning beauty to the runway

– We are extremely proud to have Eleni & Chris on board this year. Being a Norwegian brand that share a lot of the same sustainable values as Oslo Runway, this was a perfect match from the beginning, says Ditte Kristensen, Head of Fashion in Oslo Runway.

Eleni & Chris was founded in 2015 by mother and daughter-duo Inger Ellen and Christinah Nicolaisen. After having discovered the many health benefits of the Scandinavian cloudberry, they created a product line around this, and other natural ingredients from the Scandinavian flora.

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In addition to being made from locally sourced ingredients, Eleni & Chris focuses on multi-functionality when developing new products.

– The modern consumer, especially in the Scandinavian market, have higher expectations of a product than before. That is why we focus equally on functional products, tailored for the “Scandi way of life”, as well as high performance products that live up to the standards of the modern consumer, says Christinah Nicolaisen, co-founder of Eleni & Chris.

This year, their skilled hair stylists are merging award-winning, Norwegian beauty products with the best of Norwegian fashion design to create an unforgettable runway experience. With hair taking up more space in the fashion segment than ever before, expectations are high.

– We are looking forward to being a part of the creative and inspiring process backstage, working with the designers, and seeing what we can create together. I think there’s been a lot of creative energy that’s been building up during the pandemic, and to be a part of this now, after what we’ve just been through, makes this even more fun and exciting, says Christinah.