Playing at the intersection of creativity, innovation and circularity, Oslo Runway is recognised as the most impactful showcasing arena for fashion and design in Norway. With an international reach, Oslo Runway have over the previous years received press coverage in prominent magazines such as Vogue Scandinavia, Harper’s Bazaar US, ELLE Girl Japan, Who What Wear, Scandinavian Mind, Dazed, Hypebae and Forbes.
Participants of Oslo Runway’s official event schedule will be promoted through our various media channels. We also use a digital brand sharing platform called VOCAST, used by numerous fashion weeks and design fairs. A professional tool that makes brands’ and designers' content accessible for all, reaching international press across borders.
All applicants will have to apply for maximum two of the enlisted categories:
Runway presentations will showcase collections in the traditional format. This can be either a digital or physical presentation directed by the respective brand or designer.
Showroom events will feature a brand’s or designer’s products displayed on models or as a part of a curated space, combined with a physical event.
The jewellery exhibition is a dedicated showcase of Norway’s most talented jewellery designers. This is a group exhibition exclusively for jewellery design.
Oslo Runway NEXT supports Norway’s emerging designer talents, by hosting opportunities of showcasing, as well as bespoke business mentoring. The three selected brands, with the most impressive collections, will be offered a mentorship program with some of the most significant leaders of the Norwegian fashion and design industry. They will also be part of a dedicated Oslo Runway NEXT showroom and a runway presentation with 400 guests.
In order to be considered for Oslo Runway NEXT, applicants should meet the following criteria:
Brands and designers can host a party to promote their brand. This can be in addition to their showcasing event, and the party can be open to the public or invites only.
Breakfast, lunch and dinner events provide an intimate setting to promote the brand. This can be in addition to their showcasing event, and is hosted by the respective brand or designer.
In 2021, Oslo Runway, Norwegian Fashion Hub and Copenhagen Fashion Week joined forces to implement CPHFW's Sustainability Requirements in the Norwegian fashion industry. From 2023, all brands that want to participate at Oslo Runway are inquired to give insight into their current standing on their sustainability efforts. All brands must comply with The Minimum Standards by 2024.
Brands must sign and agree to align with the Danish Fashion Ethical Charter. Read more about the charter here. When partaking in Oslo Runway, brands agree to consider diversity and inclusion for models as well as staff.