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Studio visit Avenue

What is it like to work as a creative in Norway, today?

Working creatively with fashion in Norway is still quite unique. It can be quite tough, as there are limitations to grants and incentives that help up and coming designers, like free studio spaces. There are also not many platforms here to showcase our design, so Oslo Fushion Festival is an important platform that helps designers reach out. 

 Many designers in Norway end up working with costumes for theater or film. We do have some established commercial stores and brands, but very few of these work creatively with their design, for example with inhouse sampling etc. To work with creative design in Norway you have to reach out to the rest of the world to gain a large enough customer base. Norway is still exceedingly small and quite conservative.

Why are sustainable practices so important to Norwegian designers?

We are ideological and would like to make clothes that are better for the environment.


What is your view of Norwegian design in a global perspective?

I don't think Norwegian fashion design has reached global recognition yet. Things are starting to happen, and sometimes we are included in the Scandinavians design category. But we would very much like to reach out to the rest of the world.


What motivated you to found Avenue?

We all had interests in clothes and fashion design and wanted to work creatively with it.


What does a day in the studio look like for you?

We usually start the day by going through our to-do list, as there are always a lot of deadlines to be held. Then we answer emails and check if we have any orders to ship out. Depending on season, we work on gathering inspiration, developing tech packs for sampling or photographing clothes. On Fridays we usually have coffee with something sweet to eat, and we have a little Friday hangout.

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