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DS Automobiles is supporting Norway's emerging fashion brands

Oslo Runway is introducing an ambitious new support program, to assist Norway’s next generation of fashion brands.

Bringing attention to young, emerging Norwegian fashion brands, Oslo Runway is launching an ambitious support program in August 2023. Oslo Runway NEXT, supported by DS Automobiles, will offer the possibility for three newly established brands to learn from a range of experienced mentors, and gain access to a diverse portfolio of competence programs, through the industry organisation Norwegian Fashion Hub.

– Oslo Runway's program committee selects candidates based on their business potential and vision around creativity, innovation and sustainability. I am absolutely certain that we will find three young, unique fashion brands, with interesting visions, to be highlighted at Norway's most important arena for fashion and design, as well as introduced to the media – in Norway and globally, says the director of Oslo Runway, Elin Carlsen

Elin Carlsen, CEO of Oslo Runway
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The mentorship program consists of 1:1 business mentorship and a competence program. This includes personal mentoring, where leading industry profiles will share their experience to the newly established brands, over a period of 6 months. Additionally, through a 1-year membership of the Norwegian Fashion Hub, the three newcomers will receive access to a diverse portfolio of competence programs. Through participation at Oslo Runway, they will also get access to training in the CPHFW Sustainability Requirements.

During Oslo Runway 2023, the three selected brands will present their collections in a dedicated showroom space at F5 Concept Store. Additionally, on the 14th of August, kicking off the whole week, the candidates will showcase their collections in a runway show supported by DS Automobiles.

To be selected for Oslo Runway NEXT, you have to impress the program committee by demonstrating innovative design and a strong identity, with a sustainable approach. You should also consider meeting the criteria and apply through the application portal before the 28th of February.