Oslo Runway is a national showcasing platform established in 2015, which today plays an central role for Norwegian designers, fashion and lifestyle brands, and in Norwegian cultural life. The annual event functions as a meeting place for the creative industry and a front-row view of the intersection between fashion, lifestyle, and culture.
The organisations purpose is to strengthen the positioning of Norwegian designers and brands locally, as well as in targeted international markets. Through joint communicative efforts, we promote the Norwegian way of life and profile Norwegian aesthetics combined with Norwegian ethics.
With an international reach, Oslo Runway have over the previous years received press coverage in prominent magazines such as Vogue Scandinavia, Harper’s Bazaar, i-D, ELLE, Who What Wear, Vogue, Scandinavian Mind, Dazed, hypebae and Forbes.
“Sustainability is a core focus area for Oslo Runway, and we are committed to contribute to shape new mindsets and practices for a more responsible industry.”
Elin Odh Carlsen, CEO of Oslo Runway
In 2021, Oslo Runway, Norwegian Fashion Hub and Copenhagen Fashion Week joined forces to implement CPHFW's Sustainability Requirements in the Norwegian fashion and lifestyle industry. In 2023, we introduced sustainability criteria for all brands that want to participate at Oslo Runway. In addition, we will introduce a separate set of criteria that runs on the event.
Oslo Runway supports new designers and emerging brands at various stages of their businesses through it's initiatives DS FASHION TALENT AWARD and OSLO RUNWAY NEXT, by hosting opportunities of showcasing, as well as a bespoke mentorship program with leaders of the Norwegian fashion and design industry.
Every year the organization hands out the national honorary award OSLO RUNWAY TRIBUTE AWARD. The award, whose purpose is to promote sustainable value creation within the Norwegian design industry, is granted to a Norwegian fashion or lifestyle brand, or a designer that has excelled in the past year. Previous winners have been LIVID (2021), TOM WOOD (2022) and ENVELOPE1976 (2023).