As Oslo Runway’s first ever skincare partner, The Ordinary hosted one of the ORW25 highlights

As the perfect way to kick off another season of Oslo Runway, The Ordinary hosted an intimate and inspiring event where they prepped guests for the upcoming, hectic week with a lovely breakfast as well as a customized skincare routine - easily divided into the familiar steps of «Prep, Treat, and Seal». 

Guests were excited to get to know the brand better, learn more about the science behind skincare and the importance of using the right ingredients for your needs - as well as exploring both new launches and hero products.

- We experience a generally high interest in learning more about the science behind skincare, which is something we’re thrilled about! shares Sara Linvåg, Earned/Owned Media Manager at Estée Lauder Companies Nordic. 

- We are happy to welcome The Ordinary aboard as our first-ever official skincare partner for Oslo Runway’s 10‑year anniversary! Their design language and dedication to quality aligns perfectly with our vision. We want our guests to truly feel cared for, and moments like the Skin Prep Breakfast reminded them to take the time to nurture themself during a week packed with creative impressions and experiences, says Elin O. Carlsen, CEO of Oslo Runway.

3 ways to healthy fashion week skin ‍
We know just as well as The Ordinary how long days of fashion fun, travelling, partying - as well as the transitional weather between seasons this time of year - can impact your complexion. 

Not that it’s the end of the world. Not when you have the right products.

- Our guests have shared that they thought it was such a lovely and relaxing way to start the week, and that they appreciated the local presence of The Ordinary during the Norwegian fashion week. Several have told us how our newest launch, Sulfur 10% Powder-to-Cream Concentrate, became a little lifesaver to bring in the bag on the go to keep breakouts at bay during the week - a perfect little hack for when the stress levels of a fashion week start to impact the skin, Linvåg shares.

Prep with the Squalane Cleanser: A gentle balm-to-oil cleanser which effectively melts away makeup and any residue while supporting the skin’s moisture barrier;
and the Glycolic Acid 7% Exfoliating Toner: Exfoliates to reveal brighter, more radiant skin after a long summer.

Treat with the Caffeine Solution 5% + EGCG: A water-based serum that effectively targets dark circles and puffiness around the eyes, promoting under-eye brightening;
and the Soothing & Barrier Support Serum: Gently calms and hydrates the skin, helping restore balance and reveal a naturally radiant look.

And lastly, Seal with the Natural Moisturizing Factors + HA: A lightweight, skin-friendly moisturizer that layers easily and locks in hydration for a fresh, dewy finish;
and the Squalane + Amino Acids Lip Balm: A lovely, multi-use lip balm (designed to hydrate both lips, elbows, and cuticles) – key to keep your lips moisturized throughout the day.

A new innovation launching now‍
As Oslo Runway celebrates its 10-year-anniversary, The Ordinary simultaneously launches their next innovation: targeted spot treatment for breakout skin with sulfur as the secret sauce. 

Sulfur 10% Powder-to-Cream Concentrate benefits from the hero ingredient sulfur, which has the power to efficiently treat breakout skin through soothing the look of localized blemishes and penetrating pores to clear breakouts. This brand innovation is therefore such an efficient spot treatment that visible effects should be seen in only one hour - making it the perfect lifesaver to tackle breakouts on-the-go. Goodbye pimple patches.

The bottle may be little, but it’s estimated to be used on approximately 150 pimples! The formula is also quite unique - with its powder texture transforming into cream upon application, as well as turning completely transparent to the point of invisibility.