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24.08 — 29.08. 2021
Oslobukta, Oslo

Experience a front-row view of Norway’s most exciting design talent and the intersection between fashion, lifestyle, art & culture.

Applications for Oslo Runway

This is the application form for the event program and official event schedule 26. - 31.08 2024
Closes on the 27th of February


To be a part of Oslo Runway 2024 is a unique opportunity for you as a designer or a company to gain visibility in the fashion and lifestyle industry and beyond. The program of events will be featured on our website, in press releases and through social media coverage, reaching both national and international press.

As a part of the official schedule, your brand will be promoted on our website. This includes an online event profile featuring an image of your choice, as well as details about your brand and event. Events listed on the official schedule all have exclusive slots, and you can choose it to be by invitation only or open to the public.

For the official schedule Oslo Runway will cover a guest program of approx. 30 top-line national and international media, and our communications team will pitch press coverage for your brand during Oslo Runway and in anticipation of the event. Brands and designers partaking in the official schedule will also receive Sustainability Requirements’ support like sustainability materials and webinars, and 1:1 meetings before the event.

All participants will be invited to relevant Oslo Runway events, such as press-events and parties, as well as getting 1:1 sessions with advisors. Additionally, selected runway shows and presentations will be sponsored by a professional team of hair stylists from Eleni & Chris, where all products are included. 

2024 KEY DATES
Applications will be reviewed and shortlisted by a program committee. As a shortlisted applicant for the official event schedule you will be invited to undertake a sustainability survey submission.

• 30.01- Applications Open
• 27.02 - Applications Close
• 14.03 - Information for brands
• 02.04 - Sustainability Survey Submission Deadline
• 11.06 - Brand Line Up Announcement

All applicants will have to apply for maximum three of the enlisted categories:

RUNWAY SHOW OR PRESENTATION *official schedule
Runway shows and presentations will showcase collections in the traditional format. This can be either a digital or physical presentation directed by the respective brand or designer.

LUNCH OR DINNER EVENT *official schedule
Lunch and dinner events provide an intimate setting to promote the brand. This can be in addition to their showcasing event and is hosted by the respective brand or designer.

OSLO RUNWAY NEXT *official schedule
Oslo Runway NEXT supports Norway’s emerging fashion and lifestyle brands, by hosting opportunities of showcasing, as well as bespoke business mentoring. The selected brands, with the most impressive collections, will be offered a mentorship program with leaders in the Norwegian industry. They will also be part of the Talent Showroom, and participate in a talent runway show with 400 guests. Oslo Runway NEXT participants can be accepted on the official schedule for maximum 2 consecutive seasons.

To be considered for Oslo Runway NEXT, applicants should meet the following criteria:
• Have a business that has been active for less than 5 years
• Be a fashion or lifestyle apparel brand based in Norway
• Demonstrate innovative design with a strong identity and sustainable approach
• Successful applicants are required to show at least 15 outfits at Oslo Runway

TALENT SHOWROOM *official schedule
The Talent Showroom presents new Norwegian design talents within jewelry, accessories, and apparel to the press and public throughout the week. ‍

TECH FACTORY *official schedule

At the Tech Factory August 28th you can take part of an evening of tech talks and phygital experiences at the intersection of fashion, tech and art hosted by NF&TA, the Norwegian industry cluster for fashion, sport and textile, and the interdisciplinary art and culture platform COLLECTIVE OSLO.

SHOWCASE AT STEEN & STRØM
The event is a dedicated group showcase of Norwegian designers and brands within jewelry, accessories, and apparel, combined with physical events and talks. This activity gives you visibility through our channels, and the opportunity to sell your product at Steen & Strøm Department Store August 29th.

MOTEMARKED
The 'Motemarked' transforms a local shopping street in Oslo into a vibrant outdoor fashion market on August 31st. As a Norwegian brand or designer, here you can sell your collections, exclusive show pieces, second hand and archival items, samples and more, together with a wide range of exciting brands and designers. As a company you can also offer fashionably services such as customization, redesign, rental and repair.

SUATAINABILITY REQUIREMENTS
In 2021, Oslo Runway, Norwegian Fashion Hub and Copenhagen Fashion Week joined forces to implement CPHFW’s Sustainability Requirements in the Norwegian fashion industry. From 2024, all brands that want to participate at Oslo Runways official schedule must comply with The Minimum Standards. This is not a criterion for brands applying to participate under the support scheme Oslo Runway NEXT or Talent Showroom for the first season. Read more about the requirements here.

DIVERSITY REQUIREMENTS
All brands must sign and agree to align with the Danish Fashion Ethical Charter. Read more about the charter here. When partaking at Oslo Runways official event schedule, brands agree to consider diversity and inclusion for models as well as staff.

2024 SCHEDULE PRICING
Please note that all event listings on the event program and official schedule incur a listing fee. The prices for the official event schedule services, covers invitations and hosting of key national and international press, and reflects the participating brands annual turnover. 
Runway show, presentation, Tech Factory, lunch, or dinner event *official schedule:

• < 5million NOK: 7.950 NOK
• 5-25 million NOK: 10.950 NOK
• 25-50 million NOK: 15.950 NOK
• 50-100 million NOK: 20.950 NOK
• 100+million NOK: 30.950 NOK
*The price is regardless of format, and regardless of the timespan of the event. Oslo Runway NEXT *official schedule: 10.950 NOK
*Mentorship, Talent Showroom participation and production of a runway show is included in the price.

Talent Showroom *official schedule: 7.950 NOK
*The price cover production and promotion of the Talent Showroom.

Showcase at Steen & Strøm:
• < 5million NOK: 1.950 NOK
• 5-25 million NOK: 2.950 NOK
• 25-50 million NOK: 3.950 NOK
• 50+million NOK: 4.950 NOK
*The price cover production and promotion of the event. Staff and payment solution is NOT included in the price and must be provided for by the brand.

Motemarked:
• < 5million NOK: 1.950 NOK
• 5-25 million NOK: 2.950 NOK
• 25-50 million NOK: 3.950 NOK
• 50-100 million NOK: 4.950 NOK
• 100+million NOK: 5.950 NOK

* The prices cover promotion material, rent, music and promotion of the event in Oslo Runways channels. Stand, payment solution and staff is NOT included in the price and must be provided for by the brand.

2024 PAYMENT TERMS
All brands included on the schedule are required to pay 100% of the schedule package fee in anticipation of Oslo Runway. All brands will receive an invoice no later than May 1st 2024 that must be paid within 14 days. A criterion for participation is to strictly follow the payment terms. Invoices which remain unpaid will result in the brands exclusion from the schedule. Please note, that in case a brand decides to cancel participation, this amount will not be reimbursed. 

Applications close
27th of February 2024

For additional information or questions, please reach out to us

Application form

General information

Annual turnover in NOK ex. VAT

Social media

Contact person

This will be the main point of contact for all communication pertaining to the brand’s application.

Event information

Short teaser/summary about the event, does not apply for those applying for Designed in Norway pop-up, Motemarked and Oslo Runway NEXT. Max. 200 characters incl. spaces.
The text will be used to promote the brand in our press work. Max. 500 characters incl. spaces.
The text will be used to promote the brand in our social media. Max. 200 characters incl. spaces.
Only for those applying for a runway show, presentation, a lunch or dinner event or Oslo Runway NEXT on the official schedule. (WeTransfer link. Portrait format best in 4:5 ratio, JPG format, min. 1600px wide)
Only for those applying for Oslo Runway NEXT (WeTransfer link)

Please note a selection of the event information (image, event summary, event description, social links) will also be used for your event schedule page should you be successful in your application.

Applications close
27th of February 2023

Thank you for applying to be a part of Oslo Runway August 2023!

We are looking forward to reviewing your application. Applications are open until the 28th of February, so please allow 2 weeks after it has closed for us to come back to you.
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