ANNOUNCEMENT
Playing at the intersection of creativity, innovation and circularity, Oslo Runway is recognised as the most impactful showcasing arena for fashion and design in Norway. With an international reach, Oslo Runway have over the previous years received press coverage in prominent magazines such as Vogue Scandinavia, Harper’s Bazaar US, ELLE Girl Japan, Who What Wear, Scandinavian Mind, Dazed, Hypebae and Forbes.
Participants of Oslo Runway’s official event schedule will be promoted through our various media channels. We also use a digital brand sharing platform called VOCAST, used by numerous fashion weeks and design fairs. A professional tool that makes brands’ and designers' content accessible for all, reaching international press across borders.
All applicants will need to apply for a maximum of three of the listed categories:
Runway show or presentations
Runway shows and presentations will showcase collections in the traditional format. This can be either a digital or physical presentation directed by the respective brand or designer.
Lunch or dinner event
Lunch and dinner events provide an intimate setting to promote the brand. This can be in addition to their showcasing event, and is hosted by the respective brand or designer.
Oslo Runway NEXT
Oslo Runway NEXT supports Norway’s emerging fashion and lifestyle brands, by hosting opportunities of showcasing, as well as bespoke business mentoring. The selected brands, with the most impressive collections, will be offered a mentorship program with leaders in the Norwegian industry. They will also be part of the Talent Showroom, and participate in a talent runway show with 400 guests. Oslo Runway NEXT participants can be accepted on the official schedule for maximum 2 consecutive seasons.
To be considered for Oslo Runway NEXT, applicants should meet the following criteria:
• Have a business that has been active for less than 5 years
• Be a fashion or lifestyle apparel brand based in Norway
• Demonstrate innovative design with a strong identity and sustainable approach
• Successful applicants are required to show at least 15 outfits at Oslo Runway
Talent Showroom
The Talent Showroom presents new Norwegian design talents within jewelry, accessories, and apparel to the press and public throughout the
Tech Factory
At the Tech Factory August 28th you can take part of an evening of tech talks and phygital experiences at the intersection of fashion, tech and art hosted by NF&TA, the Norwegian industry cluster for fashion, sport and textile, and the interdisciplinary art and culture platform COLLECTIVE OSLO.
Showcase at Steen & Strøm
The event is a dedicated group showcase for Norwegian designers and brands within jewelry, accessories, and apparel, combined with physical events and talks. This activity gives visibility through our channels, and the opportunity to sell your products at Steen & Strøm Department Store August 29th.
Motemarked
The 'Motemarked' transforms a local shopping street in Oslo into a vibrant outdoor fashion market on August 31st. As a Norwegian brand or designer, here you can sell your collections, exclusive show pieces, second hand and archival items, samples and more, together with a wide range of exciting brands and designers. As a company you can also offer fashionably services such as customization, redesign, rental and repair.
Sustainability Requirements
In 2021, Oslo Runway, Norwegian Fashion Hub and Copenhagen Fashion Week joined forces to implement CPHFW's Sustainability Requirements in the Norwegian fashion industry. Since 2023, all brands that want to participate at Oslo Runway have been inquired to provide insight into their current standing on their sustainability efforts. From 2024, it is mandatory for all participating brands to comply with The Minimum Standards.
Diversity Requirements
Brands must sign and agree to align with the Danish Fashion Ethical Charter. Read more about the charter here. When partaking in Oslo Runway, brands agree to consider diversity and inclusion for models as well as staff.
